Destination Marketing

Given the potential economic impact of tourist spending, attracting visitors to a city or country is an important government function, with responsibility often nesting in tourist authorities or convention bureaus. The pandemic suspended these efforts worldwide, but more relaxed public-health standards are leading to aggressive marketing tactics to entice travelers.

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An Insider's Guide to Place Branding
Shaping the Identity and Reputation of Cities, Regions and Countries
Florian Kaefer

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Take-Away Wisdom

We offer insight on a selection of recently-published books that are relevant to the hospitality sector.

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