Special Situations

Hotel Investors Dismiss Large and Lumbering

Marriott is now on the defensive about its Starwood acquisition, heralding the benefit of choice. That notion rings hollow amid the current economic setting. Shareholders seem to agree; the stock price continues to languish. Corporate travel departments after all are charged with compressing travel costs, not expanding room-selection alternatives. In our view, the best news coming out of the just-closed deal is that it provides unexpected opportunities for smaller hotel-management firms to bolster their line-up in markets where Marriott-Starwood is overextended. Operating agreements are seldom cast in stone. And most property owners can be easily persuaded to change their brand affinity. One sidelight: some tech companies may see a windfall as this awkward hotel-room stockpile tries to sort out its potential.

© 2016 Cranganore Inc. All rights reserved.
Unauthorized use and/or duplication of any material on this site without written permission is prohibited.

Image Credit: Urbanlight at Can Stock Photo.

Featured Selection

The Growth Strategies of Hotel Chains
Best Business Practices By Leading Hotel Chains
Kaye Sung Chon

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.


By using the button to purchase this book on amazon.com, you help to keep our content free for all. There is no direct cost to you. We appreciate the anonymous signal of encouragement.

Compliance Matters

Advertising Notice

The website sponsor is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Take-Away Wisdom

We offer insight on a selection of recently-published books that are relevant to the hospitality sector.

Departure Board