According to the Hellenic Chamber of Hotels in Greece, some 65% of hotels in the country are on the verge of bankruptcy. The outlook is equally dire in other tourist-heavy economies across Europe. EU officials are scurrying behind-the scenes to salvage what they can of the summer tourist season. From a supply-side perspective, policy initiatives … Continue reading European Travel Industry Withers Amid Coronavirus
Category: Global Spending
All roads lead to China when it comes to tourism marketing. The nation dominates outbound spending, including hotels and airfares. One characteristic of Chinese outlays is that money is being budgeted for distant destinations because of pent-up demand. By contrast, consumers from the US and Germany, other top spenders, tend to be more constrained in travel scope.